They solve 2 problems that many niches and markets in particular have: little information to provide an almost no updating of the site.
For example, a psychologist who wants to have his own website in order to get more clients through it will generally have a very small site.
This greatly limits the SEO actions that can be taken and the number of keywords with which it can compete. Much less will you be able to compete with an extensive long tail of key phrases or more specific user searches?
Adding a blog in a strategy, in which you can provide valuable content to your users, will greatly help in achieving your goals. But it is not a magic solution, it requires work and time, which many times we do not have.
Therefore, in this article, we want to offer you the 5 most important SEO factors that you should not forget to take into account when setting it up and achieving the positioning of a blog.
SEO Factors for the Positioning of a Blog
Generate content for users
The content you publish on your blog must have as a first objective in mind, to be useful for your readers and potential customers.
Do not write just to add the most important keywords and achieve a good positioning of a blog in your niche and do not just write a sales pitch.
Try to provide something of value in your content that is unique and useful to your users: tips, advice, secrets, tutorials, etc. Focusing on the user is the best way to achieve good positioning of a blog in search engines.
Optimizing content for search engines will not hurt your strategy, on the contrary, you must always have as a first consideration to provide value to your users.
Search engines are constantly evaluating the effectiveness of their own results. Most search engines are very aware when a user clicks on a result, then presses the “back” button, and tries a different result.
This means to them that the first result they presented was not useful to the user. The next time a user performs that search, they may no longer show it as the first one.
SEO is also social
Since the second update of Google Penguin and Google Hummingbird, social signals are having an increasingly important impact on the positioning of a blog, pages, and websites.
This leads us to integrate a strong social media strategy, which takes into consideration the SEO objectives we are aiming at, to enhance our positioning strategy.
You should not forget that organic searches, the fruit of your SEO efforts, are not the only source of visitors to your site.
Social Networks are increasingly part of our lives and can be a very interesting source of targeted traffic to your site if you take into account some SEO considerations.
If you are interested in knowing how much traffic is coming to your site from Social Networks or from organic search. Google Analytics is a very powerful and completely free tool at your fingertips.
Once set up, log into Analytics, select “Acquisition” and then “Overview”. There you will have a breakdown of the main sources of traffic to your website.
Keywords are important
The changes made by search engines in recent times have led to not pursuing the use of keywords, we must focus more on other aspects of the content and its quality.
We must not forget the main terms and keywords we are targeting for the positioning of a blog. Otherwise, all our efforts will be poorly focused and will not be well used.
Therefore, it is more than relevant to perform initial research and generate a good list of keywords based on which to guide and focus your content.
There are many tools that can help you do this, and some of them are free, such as Google Adwords Keyword Planner.
While others are paid, such as Keyword Discovery or Wordtracker.
When analyzing the potential keywords to position a blog that could be part of your list, you must take into account the volume of searches they have.
It is of little use to position your website for a term that only generates 10 monthly searches.
Likewise, it can be very difficult for a small or very new site to compete with terms that generate more than 100,000 monthly searches, since the competition there would be greater and brutal.
Popularity and links
Search engines follow links on web pages like the streets that lead them back and forth. By sophisticated analysis of these links, they can discover how pages are related to each other and in what way.
Whether they are links to other sections of the same site, or to pages of the same subject matter on other websites.
The main thing always has to be to provide value to the user in order to generate trust and obtain links with which we can increase our authority and popularity in our niche.
This will improve positioning and increase traffic. But for these efforts to be well-oriented, as we said before, we must make careful and measured use of keywords.